Shireburn Software supporting Pink October
November 7, 2019
by Maxine Micallef - Digital Marketing Specialist at Shireburn Software
At Shireburn we have once again joined the Pink October movement by turning pink for the day whilst raising funds for the cause.
Our staff (dressed in pink for the occasion) received pink cupcakes and a pink ribbon in exchange for a small donation. Through this initiative, the team managed to raise funds towards the Action for Breast Cancer Foundation Malta.
One in eight women will face the fight against cancer during her lifetime. Pink October is an initiative launched back in 2014, to increase awareness and raise funds towards breast cancer research and equipment. In just 2 years post the initiative’s launch, regular screening check-ups have increased by 75%, and over 150,000 Euros in funds have been raised.
Individuals and companies alike have come together to help save lives by organising a number of awareness and fundraising initiatives.
For the entire month of October, various landmarks around the island were also lit pink in support of breast cancer awareness month.
For more information about how you can help the Action for Breast Cancer Foundation and how to donate please click here.